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Marketing the Law Firm

Features

Authenticity In an AI World Image

Authenticity In an AI World

Jennifer Marsnik

In today’s digitally connected world, we have unparalleled tools at our disposal to connect with target audiences. But with them comes a critical challenge: how to maintain authenticity, human intelligence and personal connection in a landscape increasingly dominated by algorithms, data and automation.

Features

Legal Leaders Need To Create A High-Trust Culture Image

Legal Leaders Need To Create A High-Trust Culture

Lawrence Center

In any legal office, leaders set the tone, whether they lead a large or small office. Setting the tone means serving as a role model of trustworthiness and trust. Nothing serves to harm an organization more than a failure of trust, which can raise its ugly head in myriad ways on a daily basis.

Features

Client Succession Guide for Retiring Partners Image

Client Succession Guide for Retiring Partners

Sharon Meit Abrahams

“Succession planning is essential to every lawyer’s practice, proactively protecting clients and colleagues in the event of the lawyer’s disability or death.” The ABA page has a link to a document that lists each state’s requirement related to succession planning. If you are considering retiring in 2025 then this is a roadmap for you.

Features

Lateral Partner Integration Processes, Challenges and Solutions Image

Lateral Partner Integration Processes, Challenges and Solutions

Vivian Hood

How can law firms improve success with retaining lateral hires? Tips and shared advice from legal integration professionals.

Features

Edge Implements AI: A Q&A with Amy Juers Image

Edge Implements AI: A Q&A with Amy Juers

Steve Salkin

In late January, Edge Marketing unveiled the implementation of generative AI into its legal marketing practice, and along with it, a refresh of its brand. I spoke with Edge’s CEO, Amy Juers, MBA, about what AI can do for legal marketers in general and what went into the decision to implement AI and how Edge did it.

Features

Five Critical Talent Trends and How They Will Impact the Future of the Law Firm Image

Five Critical Talent Trends and How They Will Impact the Future of the Law Firm

Marcie Borgal Shunk

A confluence of macroeconomic forces — including generative AI adoption, political shifts and evolving generational expectations — are intersecting with industry-specific dynamics like changing leverage models, consolidation, and record-high compensation levels. These combined trends are reshaping the legal workplace and redefining the types of opportunities and demands firms will face in 2025 and beyond.

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