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Marketing the Law Firm

Features

Is Google Search Dead? The Key to Thriving In an AI-Driven World Image

Is Google Search Dead? The Key to Thriving In an AI-Driven World

Amy Juers

Part Two of this two-part articleexamines practical steps marketers must take to succeed in this changing landscape by embracing a multichannel, AI-driven approach to their marketing and PR efforts. This means rethinking your strategy to build direct connections with your audience, using platforms that elevate your visibility and focusing on storytelling that resonates.

Features

What the NFL Can Teach Us About Legal Marketing Image

What the NFL Can Teach Us About Legal Marketing

Aron Solomon

Digital content isn’t having a moment. It’s evolving into what it was always meant to be. To understand why, let’s look at the NFL.

Features

Be a Social Media Lurker for Better Thought Leadership Image

Be a Social Media Lurker for Better Thought Leadership

Wayne Pollock

With your marketing and business development efforts, if your audience doesn’t care about what you’re saying when you publish articles, social media posts, videos, and other forms of thought leadership, you’ve wasted precious time (and likely money) producing content that falls on deaf ears. To avoid such an unpleasant outcome, consider doing the one thing that can prevent your audience from tuning you out by elevating the quality of your thought leadership: Become a social media lurker.

Features

The Rise of Hospitality In Law Firms, Revisited Image

The Rise of Hospitality In Law Firms, Revisited

Anthony Davies

Today, and we are witnessing the continued evolution of this trend, as firms embrace a more holistic approach to employee experience, client relations, and workplace design. In this follow-up to a previous article, we’ll look at how hospitality-focused services have further developed in law firms, the importance of this shift, and where the industry is heading in the near future.

Features

Strategies for Promoting Law Firm Lateral Hires Image

Strategies for Promoting Law Firm Lateral Hires

Beth Huffman

To ensure the greatest exposure and impact beyond the news of an arrival — and with an eye on long-term client analysis, cross-selling, firm revenue growth and additional tactics — a checklist or strategic plan to maximize the announcement can help achieve desired coverage.

Features

Create A Blueprint for Efficiency and Profitability In 2025 Image

Create A Blueprint for Efficiency and Profitability In 2025

Michele Blay & Carlyse Evans & Dan Safran

To remain competitive, law firms must rethink traditional business models and optimize operations at every level. This means tackling inefficiencies in financial management, staffing, and technology to create a more streamlined, resilient firm. Three critical areas demand immediate attention: breaking the cycle of inefficiency, reimagining the workforce, and leveraging technology for growth.

Features

Create An Operations Blueprint for Efficiency and Profitability In 2025 Image

Create An Operations Blueprint for Efficiency and Profitability In 2025

Michele Blay & Carlyse Evans & Dan Safran

Simply put, the old levers of profitability — billable hours and rate increases — are no longer sufficient. Firms that fail to proactively address inefficiencies risk losing market share to more agile competitors. To remain competitive, law firms must rethink traditional business models and optimize operations at every level.

Features

Is Google Search Dead? Part 2: The Key to Thriving In a Multichannel, AI-Driven World Image

Is Google Search Dead? Part 2: The Key to Thriving In a Multichannel, AI-Driven World

Amy Juers

Part Two of this two-part article examines practical steps marketers must take to succeed in this changing landscape by embracing a multichannel, AI-driven approach to their marketing and PR efforts. This means rethinking your strategy to build direct connections with your audience, using platforms that elevate your visibility and focusing on storytelling that resonates.

Columns & Departments

Fresh Filings Image

Fresh Filings

Entertainment Law & Finance Staff

Notable recent court filings in entertainment law.

Features

AI-Related Securities Class Actions On the Rise Image

AI-Related Securities Class Actions On the Rise

Courtney Quirós & Sierra Shear & Carissa Lavin

Understanding the types of challenges shareholders are bringing against AI-affiliated companies is critical to effectively evaluating proposed disclosures and addressing potential areas of exposure.

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