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Marketing the Law Firm

July 2025
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Features

Crafting Stories That Win Clients and Trust for Law Firms Image

Crafting Stories That Win Clients and Trust for Law Firms

Nicolle Martin

Stories have always been at the heart of how humans connect, influence decisions, and foster change. For law firms, where reputation, trust and authority are paramount, storytelling is not just a marketing buzzword and it’s a proven tactic to differentiate your brand, win new clients, and nurture long-term relationships in an increasingly competitive marketplace.

Features

Proposal Generation Is Failing Law Firms — and It’s Costing Them Work Image

Proposal Generation Is Failing Law Firms — and It’s Costing Them Work

Jason Noble

Firms that continue to treat proposal generation as a formatting exercise will find themselves outpaced by competitors who understand its role in business development. The shift isn’t just technical — it’s cultural. It requires firms to prioritize enablement over improvisation, strategy over scrambling.

Features

The Rise of the In-Office Event: A Powerful Tool for Culture-Building, Retention and Engagement Image

The Rise of the In-Office Event: A Powerful Tool for Culture-Building, Retention and Engagement

Petra Parros

The off-site is out and the on-site is in. As workplaces continue to push engagement through employee engagement events companies are turning inward — quite literally — hosting more events in the workplace than ever. The workplace has become the new off-sites, offering curated, purposeful moments of connection within a company’s own four walls.

Features

Is Your Law Firm’s Data Clean and Trusted Enough for AI? Image

Is Your Law Firm’s Data Clean and Trusted Enough for AI?

Wendy Riggs

As AI continues its rapid march through the legal industry, law firms are facing a new kind of strategic imperative. No longer is the question whether to use AI — but rather how to do so responsibly, effectively and competitively.

Features

Marketing-Led Training: A Core Business Investment Image

Marketing-Led Training: A Core Business Investment

Beth Huffman

By partnering with the firm’s professional development or talent team, marketing and communications professionals can provide cost-effective in-house training on nonlegal skills that are critical to a lawyer’s success in today’s client-driven market.

Features

From Shrinking Newsrooms to “Newsfluencers”: The Media Landscape Is Evolving, and Law Firm Marketing Has to Adapt Image

From Shrinking Newsrooms to “Newsfluencers”: The Media Landscape Is Evolving, and Law Firm Marketing Has to Adapt

Jessica Forres

Over the past six to 12 months, the way people consume, interact with and trust media has undergone a dramatic transformation. From shrinking newsrooms and skyrocketing social media use to the rise of “newsfluencers,” the world of media relations is no longer what it was even a year ago. For law firms, this changing environment presents a critical choice to either adapt or get left behind.

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