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Lease Accounting Project Update
May 29, 2012
After the February FASB/IASB Lease Accounting Project meetings,the Boards added a fourth approach that the ELFA has been recommending from the start of the Lease Project.
Practice Pointers for Working with Expert Witnesses in Bankruptcy Court
May 29, 2012
This article provides some examples of how expert witnesses are used in bankruptcy court, and an overview of some issues that practitioners should be mindful of when working with experts in bankruptcy court.
Media & Communications Corner: Legal Brand Journalism
May 29, 2012
Legal Brand Journalism' is the mechanism that allows thought leadership to happen. Here's what it is and how it works.
The Voice of the Client: Nano Business Development
May 29, 2012
While small law firms may continue to use technology to look big, large law firms need to use it to think and act small. Here's why.
Career Journal: Professional Management
May 29, 2012
Law firms have a problem. Their clients compare them with their accountants and consultants ' how they gather and share knowledge, how they set prices, how they manage projects ' and wonder why they lag.
Sales Speak: The Top Five Myths of Attorney Selling
May 29, 2012
Law firm marketing is about being found, not chosen. How you get found is through publicity, media outreach, networking, collateral materials, conducting and attending workshops.
Marketing's Role in the Legal Industry's Pricing Revolution
May 29, 2012
It's hard to imagine a more perfect opportunity for legal marketing professionals to earn a seat at the leadership table than the pricing revolution happening today in our industry.
Special Announcement: Are You Linked In?
May 29, 2012
Join our special group on LinkedIn and have your voice be heard!
Myth #4: CLIENTS WANT SELLERS TO DO MOST OF THE TALKING
May 29, 2012
MYTH #4 - CLIENTS WANT SELLERS TO DO MOST OF THE TALKING. Keep your resume to yourself and let the potential client do the talking. Adopt the tried and true IBM 60/40 sales training rule - keep them talking 60 percent of the time. Spend the remaining 40percent of the time asking good questions based upon your research and talking strategy. Pay attention to your client/prospect's verbal cues and refine your pitch accordingly. In survey after survey…
The Evolving Landscape of Modern Tort Liability
May 29, 2012
While the call for tort reform is a continuing cry by opponents of our civil justice system, the necessity for, and the scope of, reform remains largely debatable.

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