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Professional Development: Personal Marketing Plans
August 30, 2012
A few years into their careers, talented professionals feel pressure to develop business. For sole practitioners, that pressure comes from their bank accounts. In mid-sized firms, it may come from their managing partners. And in large firms, it's likely to come from a marketing director.
Marketing Tech: The Top 10 Law Firm Blog Best Practices
August 30, 2012
For any lawyers still debating whether or not to start blogging, it's time to get off the fence. Here's what you need to know.
The Business of Branding: Gear Your Bios to Your Clients
August 30, 2012
How to create an outstanding attorney bio on your firm's website that will attract, and not bore, potential clients.
Successfully Finding, Hiring and Managing Marketing Consultants and Agencies
August 30, 2012
There's no one perfect solution for finding the right consultant, making a "good hire" and then effectively managing that resource, but there are a few guidelines that can, at least, set you on the right path.
Social Media
August 30, 2012
When used in a conscious and planned manner, social networking sites can offer a number of benefits to the firm as well as individual attorneys and staff.
Women Champions
August 30, 2012
Women lawyers will develop their practice and client development skills more effectively if they are mentored and championed by other women lawyers. Here's why.
Aligning Mentoring Programs with Core Competency Models
August 30, 2012
This article discusses the best practices to intertwine competency models with career-focused mentoring programs. The authors believe aligning these two structures offers the best way to develop and retain legal talent.
More Firms Put Non-Lawyers at the Top
August 30, 2012
The point of this article is not to determine exactly who should run a law firm, but to explore some factors worth considering when contemplating the most effective and efficient form of law firm leadership.
Movers & Shakers
August 30, 2012
Who's doing what; who's going where.
Retail e-Commerce Gains Again, Sets Record for Percentage of All Sales
August 30, 2012
e-Commerce in the retail sector is up again for the second time this year, with the latest jump in the second quarter, according to the U.S. Census Bureau's survey of quarterly retail commerce.

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