Marketing Change: Differentiation Amid Upheaval
December 28, 2011
In-house counsel have, after years of grumbling, finally motivated law firms to act differently, putting client needs above the law firms' own arcane business models and billing policies. However, few law firm leaders view these changes as positive, so many do a poor job of promoting their enhanced capabilities as a competitive advantage.
PR, Technology and Branding
December 28, 2011
Most, if not all, law firms have a professional presence online these days, so that is no longer a key differentiator ' but what they do with these websites is. Smart firms are moving away from static text-only websites that look just like their competitors' websites and are rarely, if ever, updated with fresh content. And they're doing something else, too: focusing on branding.
Winning New Clients With Power Questions
December 28, 2011
The CEO of a $12 billion company summed it up neatly when he told me, "During a first meeting, I can always tell how experienced a banker or lawyer is by the quality of the questions they ask." Many lawyers, however, prefer to tell rather than ask and listen.
Do Clients Want To Be Educated?
December 28, 2011
When a client hires a marketing firm for advisory services, how is it much different than trusting the waiter at a restaurant? If you think about it, there really is no difference ' <i>unless</i> you are able to contribute something more to the relationship.
Tweets, Apps, and Mobis, Oh My!
December 28, 2011
Wow, what a year 2011 was. While the economy barely hung on for many law firms that had once seemed invincible, our legal marketing colleagues around the country were busy innovating to heights not seen before in our professional space. It is a great time to be engaged in marketing law firms, indeed.
Emancipation and Child Support Obligations in PA
December 28, 2011
Issues relating to one's child or children, whether in an intact family or not, can often present difficult challenges. Typically, the challenges faced by separated parents have the potential to get significantly more complicated than those faced by intact families.
When Custody Evaluators Lose Focus
December 28, 2011
None of those who have written on the subject of performing parenting evaluations has asserted that the task is an easy one. There has, however, been broad agreement among writers in the mental health fields, and reasonable clarity in law, concerning the objective that evaluators should endeavor to meet.
Verdicts
December 28, 2011
Rulings that affect your practice.
