<i>Professional Development</i><br>Survey: Today's Am Law Chief Marketing Officer
December 01, 2016
<i><b>Dramatic Change Defines the Position</i></b><p>
Perhaps no non-practicing lawyer position has changed as dramatically as that of the leading marketing professional, which bears no resemblance to the position in the 1990s. Twenty-five years ago, law firm marketing executives were asked to put together brochures and prepare seating charts for client and partner functions. It's a different world today.
<i>Media & Communications</i><br>Getting Quoted on Breaking News
December 01, 2016
When news breaks, reporters want a source immediately — not in an hour, later that day or first thing the next morning. Reporters who can get to a source first and fast — and are confident that source will provide reliable and insightful analysis — win the day. If you want to be considered and quoted as a thought leader on timely topics, understanding the compressed timing of the news cycle is critical. To get on a key reporter's speed dial, here are three tips you can incorporate into your PR and marketing activities.
Retiring Boomers Pose Big Challenges For Firms
November 01, 2016
The boomer generation — 75 million Americans born between 1946 and 1964 — and a tiny cadre of over-70s Silent Generation lawyers currently make up just under half of partners at Am Law 200 firms. As partners with the greatest seniority, they constitute a majority in the equity and management ranks, and control an outsize share of client relationships. The impacts of retirement are amplified because a long surge in hiring and promotion that began when boomers entered law firms has halted since the financial crisis.
Law Firms, Meet Your New Regulator: Your Clients
November 01, 2016
While major banks, retailers, hospitals and insurance companies were the brick and mortar of a growing media monument to hubris and cyber overconfidence, law firm breaches went mostly unnoticed. That is, until government agencies and law enforcement grew concerned that the wealth of intellectual property curated by law firms could be used to manipulate financial markets by front running trades.
Client Document Security Audits: Is Your Law Firm Ready?
November 01, 2016
It is essential for all law firms to safeguard their clients' documents against ever-evolving threats and thoroughly understand the security challenges and potential solutions in today's demanding world of legal document compliance.
