Content Marketing
May 02, 2015
Last month, noted that 80% of law firm CMOs believe content marketing is an important marketing and business development strategy, and 84% expect to increase the amount of content they are producing over the prior year. With that in mind, we discussed the first four and a half of seven best practices. We conclude this discussion herein with a continuation of Point 5, Repurposing Content.
Anchoring the Firm Culture in Solid Rock
May 02, 2015
Why do formerly great law firms fail and go under? The author feels that they lost the anchor to their core values, and then started drifting into issues and concerns that eventually destroyed them from within. This article explains what can be done to keep the anchor holding.
<i>Media and Communications:</i> Media Relations:Your Brand's Best Friend
May 02, 2015
Standing out in a competitive marketplace in a way that resonates with prospective clients and colleagues requires that law firms communicate honestly and distinctly, showcasing the qualities that make them different. This difference can be summed up as a firm's brand ' and studies show it is a crucial factor in being hired.
Brokerage Windows in Retirement Plans
May 02, 2015
On Aug. 21, 2014, the DOL published a request for information (RFI) regarding the use of so-called "brokerage windows" under retirement plans. The RFI is one of the more recent developments surrounding what has become an increasingly controversial topic regarding the investment of Section 401(k) and other participant-direct retirement plans.
The LPM Maturity Model
May 02, 2015
Unless you are deaf to the present realities in today's legal marketplace, you now hear the steady drumbeat of client-focused legal service delivery: a persistent rhythm driving you toward Legal Project Management (LPM). Clients are insisting that firms price and deliver services that fit their tolerance for risk, produce excellent results and keep the work within budget ' all in the most efficient manner.
Avoid Drowning in Data
May 02, 2015
In the era of almost daily news accounts of data security breaches, the legal and business imperative for data and data system protection needs no explanation. What is less apparent, however, is exactly how to properly manage information and its privacy and security. This article suggests an approach for how to design and run a program that is right for your company.
How U.S. and China Film Industries Are Connecting
May 02, 2015
Lindsay Conner is your consummate Hollywood lawyer, but for one thing. Lately, the Manatt, Phelps & Phillips partner has been working on deals between his domestic film industry clients and Chinese film studios and distributors. The following interview I conducted with Conner touched on everything from deal-making culture to censorship and how the United States and China, in spite of political differences, manage to work together in business pretty well.
In Texas, Litigants Have Two Options
May 02, 2015
Although the Texas Family Code does not authorize alimony as that concept exists in other states, two options exist for post-divorce support payments for Texas litigants.
Connecting the Legal and Tax Departments
May 02, 2015
Now that the personal tax return deadline has passed, it might be a good time to consider your company's tax needs. Counsel at a Fortune 500 company recently told a colleague of ours that all of their tax matters are handled entirely outside of the legal department. This arrangement is not good. Corporate counsel and accountants must work together to bring the full measure of the company's resources to bear on tax-related issues.
