<i>Marketing Tech:</i> The Content Marketing Craze
September 02, 2014
Well, it's official. The term "Content Marketing" has now entered the double-edged world of a "household name." Strive for it? Sure, for a brand. But, when a concept, an idea, or a tactic reaches that level, it creates an inverse correlation between the amount the term is used, and the degree to which people understand it.
Creating Opportunity From Change
September 02, 2014
The cost of doing business is increasing and the market is showing less stability. These factors are shifting the equipment finance market and changing how we do business. Systems investment is necessary to reduce operating cost, saving time and effort through automation.
Courts Conflict on Anonymous, Allegedly Defamatory Online Speech
September 02, 2014
Anyone spending 10 minutes on the Internet reading content is often assaulted by angry and coarse language supporting frequently outrageous opinions. The First Amendment concepts of free speech have reached either new highs or discouraging lows when dealing with opinions and blogs on the Internet. In this unrestricted environment, can individuals or businesses protect their reputations?
Establishing a Web Presence After a Merger
September 02, 2014
When the law firms of Edwards Angell Palmer & Dodge LLP and Wildman Harrold Allen & Dixon LLP merged in 2011, marketing efforts, specifically the online and digital Web presence, were quickly devoted to achieving a cohesive "one voice, one brand, one solution" approach.
Bitcoin and Technology Challenges in Criminal Law
September 02, 2014
Online technology presents numerous challenges to attorneys during litigation, while managing their firms and marketing their services, and in trying to keep up with the newest legal developments and rulings. A recent decision in a case of first impression by the U.S. District Court for the Southern District of New York highlights how online technology also presents challenges in criminal law enforcement.
Unraveling Plain Meaning, Extrinsic Evidence And the Doctrine of Contra Proferentem
September 02, 2014
As anyone involved with insurance coverage litigation knows, "<I>contra proferentem</I>" is a rule of contract interpretation that requires an ambiguous contract term to be construed against the drafter of the contract. That the doctrine is also called the "contra insurer" rule speaks to the fact that, when interpreting insurance policies, courts sometimes forget that general rules of contract construction still apply.
Future Proofing Your Back Office Operation For the Next Five to 10 Years
September 02, 2014
In this continued age of economic uncertainty and transition for law firms, the back office and support services functions have become an increased target of opportunity. Firms are thinking more strategically about how to reduce and recover back office costs, increase efficiency, and implement newer technologies, all while maintaining or increasing services to the end users.
Finding a Chief Strategy Officer
September 02, 2014
Just as chief marketing and business development officers came to the fore following the recession, "chief strategy officers" are making their way to the managing partner's cabinet.
Valuation of a Law Firm and a Law Practice
September 02, 2014
Part One, last month, discussed the current state of law firm valuation, how to determine what it is that is being transferred, and a few of the methods used for valuing a law firm. Part Two will examine a possible solution to the differing valuation methods and look at issues that arise in an external transfer when someone outside of the firm is interested in buying it.
ABA Adopts Cybersecurity Policy
September 02, 2014
The American Bar Association adopted a policy on cybersecurity last month at the 2014 ABA Annual Meeting in Boston.
