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How To Get Published: Giving Editors What They Need Is Key To Success
When a lawyer writes an article, he or she has to interact with the editor of the publication in which it is going to be printed. The better the relationship between the editor and the author, the more likely the process is going to flow smoothly for both. The relationship can be improved when you ' or attorneys in your firm ' understand what editors provide, recognize that editors are paid professionals with a lot to do every day, and treat them with respect from the initial discussion through publication of the article.
First Contact
When you have an idea for a proposed article, the first step should be to contact the editor of an appropriate publication to see if there's interest. It's not a good idea to write an article first and then find a “home” for it. For one thing, an article as written might not fit what a particular publication seeks; it may be too long, or it may be written in the wrong style. It's also possible that you may write an article but then be unable to find any publication interested in publishing it; thus wasting a lot of time and effort.
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Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.