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Measurable Results Through Profit Centers
Profitability pressures are leading firms of all sizes to create and implement strategic plans. These strategic plans often call for expansion and growth of practice areas, growth through lateral hires, or creation of entirely new practice groups. Concurrently, partner compensation methodologies are being revised to hold individual attorneys accountable for their own results.
How can the combined effects of varied strategic moves be effectively measured? And how can individual performance results be merged analytically with strategic moves to assess their combined financial impact on the overall firm?
Readily available financial measures include billable hours worked, billed realization, billable hours collected, hours and dollars of aged work-in-progress, and aged accounts receivable. Time- and billing-related reports based on these measures yield useful information.
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The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.