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Best Practices in Law Firm Marketing:Think Strategically and Tactically for Maximum Results

By Barbara Weckstein Kaplowitz
August 26, 2003

 

Editor's note: The following is the second half of our coverage of 'Best Practices in Law Firm Marketing', a recent audio conference sponsored by the Institute for Office Management (IOMA).

So, based on the advice given last month, you've developed a strategic, firm-wide plan and coupled it with strong research efforts. Your firm has adopted approaches that will help differentiate it, not merely through expertise, but also through client service, and you've placed attorney training and coaching at the top of your 'must-do' list. Now it's time to tackle some nagging concerns ' globalization and a flagging economy ' and to consider implementing new tactics (and adapting existing ones) to improve your client acquisition and retention efforts.

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