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Practice groups (PGs) are a common fixture in most mid- to large-sized law firms. Many firms use them in administrative or 'traffic cop' roles. However, marketers can use PGs to help market not only the attorneys within those groups, but the firm as a whole.
In order to get your marketing-savvy views and ideas on efficient PG management heeded and implemented, you can go to firm management with how other firms have made their PGs more than just a logical arrangement of practice areas ' into operational units that increase revenue, boost profits and cement client relationships.
The attendees of the recent 'Successful Practice Management and Group Marketing' virtual seminar, sponsored by Martindale-Hubbell, led by Larry Bodine of Larry Bodine Marketing, Glen Ellyn, IL and Jim Durham, president, The Law Firm Development Group, Dedham, MA, discussed some of the ways in which they have made more of PGs than traditional purposes.
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