“The thing about going out and getting new business,” said a partner in a large New York-based firm, “is that when you bring it in, it's one of the greatest feelings you can have!”
Dealing with Clash of Styles
The thing about going out and getting new business," said a partner in a large New York-based firm, "is that when you bring it in, it's one of the greatest feelings you can have!" If everyone was so motivated, if every lawyer or professional felt that way, there would be no lacking for business and a smile on the face of every firm marketing manager. Strangely enough, if such a utopia existed, there would still be potential for some sticky problems -- the solutions for which require savvy marketing management and fostering of a teamwork culture.
By
Phyllis Weiss HaserotThis premium content is locked for Marketing the Law Firm subscribers only
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