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'Who's the Boss' Can Make a Difference in a CMO's Success

By Elizabeth Anne 'Betiayn' Tursi
September 01, 2003

Q: What is the difference between a COO and a CMO?

A: One saves money and the other spends money.

One of the key factors to a successful run as a law firm marketing exec is to whom that individual reports. If the answer is Chief Operating Officer (COO) or Executive Director (ED), I become the great skeptic as to whether or not any marketing program can achieve success. However, I do believe that both can coexist and help the firm's marketing efforts move forward.

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