Learning From Client-Driven (Literally) Marketing

Seems like the brand name Segway' keeps popping up in unusual places. According to the company manufacturing them, 'The Segway Human Transporter (HT) is the first of its kind ' a self-balancing, personal transportation device that's designed to operate in any pedestrian environment.' To me, they look like pogo sticks on wheels. How does this relate to law firm marketing? The product's manufacturer is making maximum hay out of non-traditional, client-generated marketing.

8 minute readSeptember 04, 2003 at 05:55 PM
By
Barbara Weckstein Kaplowitz
Learning From Client-Driven (Literally) Marketing

Seems like the brand name Segway' keeps popping up in unusual places. According to the company manufacturing them, 'The Segway Human Transporter (HT) is the first of its kind '

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