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On the Job: Managing a Department of One?

By Russell Lawson
September 04, 2003

Lawyers tend to embrace the solitary work style. Marketing professionals, on the other hand, can feel overworked and isolated if they have solo responsibility for shepherding a firm's marketing program. When you are a department of one, how do you manage to get your firm's work done and still preserve your sanity and sense of balance?

Set Expectations You Can Achieve

The fundamental step is to only accept the responsibilities that you can reasonably accomplish. Yet, within this simple method is a very complex matrix of information. What are your strengths and capacities, your life and work goals? What are the legitimate needs of the firm? What are the most important tasks for marketing now and in the future? What are the partners willing to let you do? What is the competitive environment? What can the firm afford?

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