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Q: Our internal newsletter is not well received or widely read. It contains recent wins and case developments, lawyer speaking engagements and articles, and other recent events of note. How can I make it more popular?A: There are only four reasons that people don't read your newsletter: 1) they don't know about it; 2) they don't receive it; 3) the content doesn't interest them or is poorly written; 4) they don't care about the firm at all; they're just collecting a paycheck. You should be able to take care of the first two without too much difficulty; No. 4 can only be fixed by a good recruiter.

7 minute read October 06, 2003 at 03:11 PM
By
Law.com Staff
Ask the coach

Q: Our internal newsletter is not well received or widely read. It contains recent wins and case developments, lawyer speaking engagements and articles, and other recent events of note. How can I make it more popular?

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