Account

Sign in to access your account and subscription

Ensuring CRM Success

In an article entitled What's Hot and What's Not in Law Practice, which appeared in the December issue of Marketing the Law Firm, CRM (customer relations management) was listed as the second 'hottest' technology in the 'Marketing Strategies & Tactics' section. The comment that followed was, '[b]ut there's a lot more involved than just having the right software: It must be used.'

10 minute read October 06, 2003 at 03:06 PM
By
Barry Solomon
Ensuring CRM Success

In an article entitled What's Hot and What's Not in Law Practice, which appeared in the December issue of Marketing the Law Firm, CRM (customer relations management) was listed as the second 'hottest' technology in the 'Marketing Strategies & Tactics' section.

This premium content is locked for Marketing the Law Firm subscribers only

ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN Marketing the Law Firm

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

Already have an account? Sign In Now

For enterprise-wide or corporate access, please contact Customer Service at [email protected] or call 1-877-256-2473.

NOT FOR REPRINT

© 2026 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Continue Reading

Most firms are aiming their newest tools at the work they already do — pouring their most powerful technology into running the same tasks a little faster. But when everyone automates the same tasks at once, no one pulls ahead. That reaches the future a little faster while leaving a firm’s largest opportunity untouched — and that opportunity isn’t doing more of the existing work, but transforming how the high-value work gets done.

June 01, 2026

Artificial intelligence is rapidly embedding itself into legal workflows, but much of the conversation treats all use cases as if they carry the same level of risk, even if they do not. The more useful question is not whether AI works, but where it can be safely applied and where it cannot.

June 01, 2026