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Of the many skills useful to law firm marketing professionals, the one that we can learn best from our attorneys is the political art. Fact is, even the most adept marketer will find it difficult to develop traction for marketing programs at his or her firm without using a heaping helping of political acumen to build consensus and boost allegiance.
Lawyers, and the organization of law firms generally, are steeped in politics. The ability to find and cultivate centers of power and influence, the skillful argument, the strategic alliance and the art of negotiation are essential parts of the basic tool kit of every successful law practitioner. For marketers, therefore, job effectiveness is highly dependent on understanding these tendencies and tactics.
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This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
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