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Selling a Law Practice: Prospects and Pitfalls
[Ed. Note: The author is now putting finishing touches on a timely new book-with-CD publication, tentatively titled How to Buy, Sell, Merge or Close a Law Practice. In this forthcoming guide, Poll has updated his 1996 "toolkit" for buying and selling a law firm (see www.lawbiz.com) while also adding how-to chapters on firm mergers and closings. Although the related article below focuses on the sale of small practices, readers from large firms may take more than passing interest in Poll's observation that buyers of small firms are often attorneys who are leaving large firms.]
Large firms have long had well-defined methods for transferring ownership interests in a practice via “mergers,” “retirements,” “breakups,” etc. Attorneys in larger firms have also always had mechanisms in place that provided them and their heirs with funding for the value of their individual interests in the firm.
By contrast, the outright “sale” of a law practice from one attorney to another was prohibited for decades. In 1991, however, the ABA dropped its opposition. California had already permitted such sales since 1989, and more states have now followed suit; so the mechanisms for selling a practice have been developing, albeit slowly.
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Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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