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Marketing the Law FirmKickerFeaturesSectionsNewsLJN Newsletters

A Look Back and A Look Forward

By Elizabeth Anne "Betiayn" Tursi
December 01, 2003

Four months ago when I was asked to become Editor-in-Chief of Marketing The Law Firm, I never imagined that I would have the opportunity to engage a wonderful group of authors; select an outstanding Board of Editors; and moderate the first of what I hope will be many exciting and interesting Web audio seminars. As I look back on the last four months, I think the one thing that stands out in my mind is the fact that we had so many wonderful contributors to the newsletter. So I thought that we might take a look at the last 4 months and some of the highlights. Although I would love to be able to select all of the articles we've published, given the constraints of space, I am only able to pick two from each issue to feature. In case you missed reading these issues, we'll give you a nutshell version of these articles. I would also be remiss if I didn't say how much I appreciated the efforts of Russ Lawson and Mike O'Horo, whose monthly columns provided all of us with a look at the intricacies of marketing both in a law firm setting and to smaller firms and solos. And as we look forward, we'll take a look at what's coming up and a preview of our editorial calendar.

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