Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
The congratulatory letters and well wishers have come and gone and the honeymoon is over. Now it's time to assume the role of partnership. For some this will be a simple transition; for others it becomes on ongoing challenge. Associate life is basically akin to rankings in the military ' private, corporal, sergeant, lieutenant. Partnership is akin to making the move up through the ranks to captain, major, colonel or general. Along the way things change. Expectations are different and even if as an associate an individual has been doing his or her fair share of marketing, now you are an owner and more than ever, you need create your own personal and professional marketing plan.
Transitioning from the role of associate to that of partner can be daunting, even if as an associate an individual did the best legal work and indeed developed new business. Partners who market their practice areas with their associates usually do this to demonstrate to existing and prospective clients that the firm is committed to its clients' needs and to initiate the young partner in the ways of the care and feeding of clients. Associates might feel like they understand what is to be expected of them when they reach partnership, but many of them are totally unprepared for their role as an owner, manager, marketer and leader of a business enterprise. This is the essence of partnership. It is no longer just about good lawyering. As a partner, one must take their knowledge of the law and intertwine it to build client relationships and bring in new business. From the moment one becomes a partner, creating a personal and professional marketing plan is probably the most important aspect on the road to achieving success. In some instances, law firms look to executive coaching for new partners in an effort to assist in overcoming the challenges posed by added responsibilities. Coaching of this nature can also answer some of the questions that often arise in the environment of partnership, for example a higher level of stress that might interfere with performance and that could actually impede one's ability to be comfortable in the new environment and take on the added responsibilities that are inherent in the role of partnership.
Partnership opens new doors ' those of contribution, commitment and client relationship building. The contribution factor is the obvious ' the continuance of good lawyering coupled with attention to the role as an owner. The commitment factor is that of understanding the obligations of being part of a “covenant community” of people who share a common goal ' attention to clients and honing good management skills. The client relationship building and new business development are the areas that can impact the success of a partner.
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.