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CAN-SPAM Summary for Legal Marketing

By Rob Kahn
February 01, 2004

The CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003) was signed by President Bush on Dec. 16, 2003 and went into effect on Jan. 1, 2004. While unsolicited commercial e-mail is still legal under the new federal law, marketers must follow five rules to keep their outbound marketing messages above the board. What follows is a brief summary of the transmission rules:

1. Prohibition of False or Misleading Transmission Information

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