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CAN-SPAM Summary for Legal Marketing
The CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003) was signed by President Bush on Dec. 16, 2003 and went into effect on Jan. 1, 2004. While unsolicited commercial e-mail is still legal under the new federal law, marketers must follow five rules to keep their outbound marketing messages above the board. What follows is a brief summary of the transmission rules:
1. Prohibition of False or Misleading Transmission Information
This is directed at “spoofers,” but applies to all senders. Don't try to hide the individual or organization sending the transmission. It is acceptable to send e-mail from a non-personal corporate address (ie, [email protected]). If you have doubts about your header/transmission information, contact your IT department or Internet Service Provider (ISP).
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