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Getting Your Firm's Name Noticed in Electronic and Print Media
The moment has come: You've finally landed an interview spot on television, and you're the expert analyzing a big verdict. Colleagues, friends and family are watching. You sense that this media exposure may bring new clients and prospects your way. Your name shows up clearly under your headshot, but, wait … your law firm's name is not included! How will those masses in need of your services ever find you? Disappointed and frustrated, you wonder why the firm's name was omitted. It had to be a mistake, right?
Nametags Anyone?
Not necessarily. First and foremost, television producers, just like print editors, make the final call on how to identify a spokesperson. The sheer length of a law firm's name makes it an easy target for the cutting-room floor or the editing wastebasket. Is there any way you can persuade a reporter to include your firm name? Short of looking like a pro golfer and blatantly wearing your firm's name on your tie or jacket, or even painting it on your forehead, what options are available to you? There are some things that one can do in this competitive legal environment to get your firm's name mentioned, but you are going to have to work for every mention you can get.
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