The Write Stuff

Buying advertising space is one way to promote your firm, but it is also expensive. Papering premier publications with your press releases is free, but also very difficult. A far more effective way to get your firm's name "out there" is to produce bylined articles, written by members of your firm, discussing timely, relevant topics of interest to the companies or individuals whose business you have or would like to acquire. Like press releases, these articles are "free" in the sense that you do not have to pay the publications that publish them. And there is no better way to demonstrate your firm's expertise in a practice area than to have someone write knowledgably about it.

17 minute read February 01, 2004 at 02:12 PM
By
Nena Groskind
The Write Stuff

Law firms, like all businesses, need to market their services. That recognition came a bit later to the legal community than some others, but few attorneys today would argue that waiting for your virtues to be discovered is an effective way to compete for new clients and retain existing ones.

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