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If It Ain't Lawyering, It Must be Marketing
Few jobs in the world are more rewarding than the role of a marketing professional at a law firm. Where else can someone talk to the greatest legal minds, reporters from the Wall Street Journal and the General Counsel of a Fortune 500 company in one day? Add to this the situation where the concept of marketing is changing almost on a daily basis, and you have a dream position for a talented, visionary marketing guru.
However, as any in-house veteran will tell you, some aspects of the actual job were not specifically mentioned in the job description. Professionals strongly lobby for grandiose titles such as Chief Marketing Officer or Global Director of Business Development when they first enter their firm. It looks great on a business card. It also really impresses people at your next high school reunion and can compensate for the extra 20 pounds you might be carrying since people last saw you on prom night.
In any profession that is constantly evolving, there are growing pains. Your MBA and other suffixes will not shield you from many of the “catch-all” job titles that automatically come with your new office and expert status. These are probably not titles you would want to share with your old buddies from the neighborhood, so take comfort in the fact that the international fraternity of harried marketing professionals feels your pain.
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