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The Suburban Law Firm: A New Species?
Over the last 10 years, I have attended a number of leadership, management and other seminars pertaining to the direction that law firms must take in order to be successful in the 21st century. What ensued was years of frustration. I never felt like our firm fit into any of the categories of law firms that would prosper in the ever-changing legal environment. We weren't a national, regional or international law firm. We weren't a boutique. Yet each year our firm grew both in size and financially. In 2003, our profits-per-equity-member reached $425,000. We are competitive economically with the large law firms, yet we are having more fun.
The 'Suburban' Firm
I decided that there had to be something that all the fabled consultants were missing. That's when I began to build the model for a new species of law firm that I call the “suburban law firm.” This type of firm differs from the traditional regional, national and international firms that I call the “urban law firm.”
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