Many a small thing has been made large by the right kind of advertising.
' Mark Twain
Advertising has been a consistent and critical component of Minneapolis-based Leonard, Street and Deinard's marketing plan for years.
Television Advertising for Business Law Firms
Advertising has been a consistent and critical component of Minneapolis-based Leonard, Street and Deinard's marketing plan for years. Currently a 180-attorney firm, in 1998 Leonard, Street and Deinard was one of the first business law firms in the Twin Cities to introduce a print advertising campaign, which ran primarily in local business and legal publications. As we looked to 2004, we knew we had to do something to break through the clutter. At the same time, we wanted to maximize the impact of our advertising communications while minimizing costs. Our advertising agency returned with an ambitious plan. They recommended that we no longer advertise in business and legal publications, instead concentrating our media buy in two new areas: a print media buy in the local business daily newspaper, and a television ad campaign. To say we were taken aback by the second recommendation is an understatement.
By
Jill S. WeberThis premium content is locked for Marketing the Law Firm subscribers only
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