Law.com Subscribers SAVE 30%
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
The Branding Bandwagon is Losing Its Wheels
A recent article in a legal publication stated, “there's a growing realization that money spent on branding campaigns hasn't paid off,” referring in particular to the branding efforts of some large law firms. If this is true, what should your firm do about it? Should your firm jump on or off the “branding bandwagon”? How did branding become so prevalent?
First of all, let's understand the context of the situation. In the late 1990s, several of the larger law firms in the U.S. embarked upon “branding” campaigns. One of those, Brobeck, Phleger & Harrison, spent a total of $6.2 million on a television advertising campaign that was criticized for failing to make a discernible impact on profitability. Brobeck is, of course, now defunct. Other national firms had followed the advice of their marketing directors and outside consultants, implementing extensive (and very expensive!) branding campaigns, and subsequently found that the devotion of financial and human resources was over-weighted. Many of these firms have now begun to allocate more money to marketing programs that generate near-term work, going away from extensive image-building activities.
Why Firms Jumped ON the Bandwagon
This premium content is locked for Entertainment Law & Finance subscribers only
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
- Stay current on the latest information, rulings, regulations, and trends
- Includes practical, must-have information on copyrights, royalties, AI, and more
- Tap into expert guidance from top entertainment lawyers and experts
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?
The Benefits of Blockchain for e-Discovery and Data Preservation
As businesses across various industries increasingly adopt blockchain, it will become a critical source of discoverable electronically stored information. The potential benefits of blockchain for e-discovery and data preservation are substantial, making it an area of growing interest and importance.