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From what I've observed, most firms would be better off if they scrapped their marketing plans, projects, budgets and staffs completely. Save the money and spend it on summer associate swag, the holiday party, better seats at sporting events ' whatever. Why? Because marketing relies on something that many firms seem content to do without ' purpose.
Put down your pitchforks and take a moment to ask yourself if you've ever heard any of these statements spoken around one firm or another:
Very different topics, sure, but directionally similar. They all point to an industry-wide issue that will eventually, I believe, define success for those firms that surmount it. The question: what is a law firm?
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