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Profitability Levers: The Lore and Lure of the RULES

By ALM Staff | Law Journal Newsletters |
August 02, 2004

The importance of profitability levers is compelling, but readers who sense some haziness about the subject should note that different authors conceptualize the levers differently.

In just this edition of A&FP, the Altonji-Chow article alludes to “the five key levers of profitability.” The Steinberg article posits and describes five “underlying factors that affect profitability.” They're not the same five levers, though. Both lists include realization, utilization and leverage. Altonji and Chow list price (rates) and cost structure as their fourth and fifth levers. Steinberg approximately combines those two into a lever he calls production, and adds speed (of collection) as his fifth lever.

Readers of the PriceWaterhouse-authored text Law Firm Accounting and Financial Management (published by our very own Law Journal Press) will likely recall the similar “RULES” factors defined in LFAFM '9.04. RULES stands for realization of billing rates, utilization of attorneys, leverage of lawyers, expense control, and speed of billing and collection.

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