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CRM: When Choice Abounds, Choose Wisely

By Barry Solomon
September 02, 2004

Choosing the right CRM solution counts among the most important strategic decisions a law firm makes. And with more choices then ever, making the right decision couldn't be more confusing.

Best of breed CRM vendors market systems offering advanced applications that provide everything from centralized contact management to advanced relationship intelligence functionality. Low-end vendors hype simplicity and cheap licensing fees by limiting their offerings to the most basic contact management functionality.

Some vendors specializing in other back-office applications are taking a “business suite” approach, offering add-on “CRM modules” designed to extend the functionality of their primary product. And increasingly, large software providers that traditionally target Fortune 500 and midsize enterprises (but with no specific expertise in law) are hungry to tap new markets in this difficult economy and therefore are marketing their products to the legal space.

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