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Legal Sales Conference Is First Of Its Kind
I knew that afterwards, nothing would be the same. The event was a turning point, the beginning of the rest of many people's careers. Like the arrival of the PC, the Web or the cell phone ' there was no great fanfare, no marching bands. It was the quiet advent of something new that will change everything in law firm marketing.
The inaugural “Raindance” conference of the Legal Sales and Service Organization (www.legalsales.org) took place in Boston in June. It marked the first time ever that there was a critical mass of people to hold a conference devoted sales and business development in law.
Ever since I practiced law years ago, it's always been a violation of every state ethics code to solicit clients, hire runners or chase ambulances. But this conference was about something very different ' and it made the ethics rules seem quaint and out-of-date.
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