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Sports Tickets: Assets Or Albatross?
To many businesses, the appropriate use of sports tickets is an albatross. They often go unused or are given at the last minute to an employee of the firm. Many law firms struggle to fill their skybox stadium seats. These firms are missing a great opportunity to use the tickets to the sporting event as a strategic marketing tool.
Tickets to a ball game can help a law firm both internally and externally. Within the firm, our Orioles Terrace Box seats are used to reward our staff. Giving four tickets to a family of a secretary, clerk or a person in our accounting department goes a long way to build enthusiasm and loyalty within the firm. Couple this with passes to the Zoo, Babe Ruth Museum or Aquarium, and you enable families to enjoy the community while allowing the firm to show its support of the community at large.
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