Sports Tickets: Assets Or Albatross?

To many businesses, the appropriate use of sports tickets is an albatross. They often go unused or are given at the last minute to an employee of the firm. Many law firms struggle to fill their skybox stadium seats. These firms are missing a great opportunity to use the tickets to the sporting event as a strategic marketing tool.

6 minute read September 02, 2004 at 02:58 PM
By
Michael Hodes
Sports Tickets: Assets Or Albatross?

To many businesses, the appropriate use of sports tickets is an albatross. They often go unused or are given at the last minute to an employee of the firm. Many law firms struggle to fill their skybox stadium seats.

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