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Sports Tickets: Assets Or Albatross?
To many businesses, the appropriate use of sports tickets is an albatross. They often go unused or are given at the last minute to an employee of the firm. Many law firms struggle to fill their skybox stadium seats. These firms are missing a great opportunity to use the tickets to the sporting event as a strategic marketing tool.
Tickets to a ball game can help a law firm both internally and externally. Within the firm, our Orioles Terrace Box seats are used to reward our staff. Giving four tickets to a family of a secretary, clerk or a person in our accounting department goes a long way to build enthusiasm and loyalty within the firm. Couple this with passes to the Zoo, Babe Ruth Museum or Aquarium, and you enable families to enjoy the community while allowing the firm to show its support of the community at large.
We have a partial ownership in a Baltimore Orioles skybox, club seats for the Baltimore Ravens, and center court Washington Wizards tickets. Previously, we had a partial interest in a skybox for the Baltimore Ravens football team. We have found that at football games, the gaps in time between the action is so short that it does not permit the same type of leisurely interaction available at a baseball game. For this reason we discontinued our use of the football skybox. Now we utilize 10 club seats in separate locations at Ravens Stadium. Each attorney can take one to three guests and then meet with others in the firm on the club level at Ravens Stadium both prior to the game and at halftime.
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
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