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Get Smart With Your Marketing Materials
For some time now, CRM has been all the rage, but marketers may soon start hearing another buzzword: “SMART.”
SMART stands for Sales and Marketing Assembly Resource Tool, and when integrated with a company's content, it can make an enormous difference in the way companies prepare and send out their marketing pieces. Its application is universal. Most companies, regardless of size or industry, have the ongoing problem of working with ever-changing marketing materials. As marketers in law firms surely know, the demand for collateral material is always present, but the ability to locate and assemble that material is often a very difficult task. One solution is to get SMART about it.
Here's a case study of how one law firm did just that.
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Strategy vs. Tactics: Two Sides of a Difficult Coin
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Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?