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Note from the Editor
Each October we devote most of our content to public relations. This month we are once again spotlighting the work of Levick Strategic Communications and Jaffe Associates with Levick's annual law firm media performance report and Jaffe's look at a sales and marketing assembly resource tool (SMART), which helps companies keep marketing pieces current and enables them to customize each document for use with specific prospects or clients. It has both an internal and external public relations feel to it. We also have a wonderful article by our Board member, John Hellerman. John takes a rather unconventional look at branding with a slight PR bent to it.
I also wanted to remind you of two upcoming programs, one on October 7th and the other on November 3rd. On October 7th from 12 noon to 2 p.m. Law Journal Newsletters Web Audio Conference Division will present Staffing a Law Firm Marketing Department … Efficiencies and Effectiveness … Size Matters. This Web audio event will focus on how to staff a marketing department. It will be a “soup to nuts” look at law firm marketing departments, how they are built, run and thrive. To register go to www.ljnonline.com. Also on tap is the Business Development Institute/PM Forum program on November 3rd. “Building New Business With Breakthrough Relationships: Relationship Marketing and Business Development in the Professional Services Sector.” This event will take place from 9:00 a.m. to 5:00 p.m. at the Microsoft Customer Briefing Center in New York City. For further information and to register go to www.bdionline.com.
I hope you enjoy this issue and I welcome your feedback. I also welcome those of you who would like to submit articles to this publication.
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
The Anti-Assignment Override Provisions
UCC Sections 9406(d) and 9408(a) are one of the most powerful, yet least understood, sections of the Uniform Commercial Code. On their face, they appear to override anti-assignment provisions in agreements that would limit the grant of a security interest. But do these sections really work?