Note from the Editor

Each October we devote most of our content to public relations. This month we are once again spotlighting the work of Levick Strategic Communications and Jaffe Associates with Levick's annual law firm media performance report and Jaffe's look at a sales and marketing assembly resource tool (SMART), which helps companies keep marketing pieces current and enables them to customize each document for use with specific prospects or clients. It has both an internal and external public relations feel to it. We also have a wonderful article by our Board member, John Hellerman. John takes a rather unconventional look at branding with a slight PR bent to it.

I also wanted to remind you of two upcoming programs, one on October 7th and the other on November 3rd. On October 7th from 12 noon to 2 p.m. Law Journal Newsletters Web Audio Conference Division will present Staffing a Law Firm Marketing Department … Efficiencies and Effectiveness … Size Matters. This Web audio event will focus on how to staff a marketing department. It will be a “soup to nuts” look at law firm marketing departments, how they are built, run and thrive. To register go to www.ljnonline.com. Also on tap is the Business Development Institute/PM Forum program on November 3rd. “Building New Business With Breakthrough Relationships: Relationship Marketing and Business Development in the Professional Services Sector.” This event will take place from 9:00 a.m. to 5:00 p.m. at the Microsoft Customer Briefing Center in New York City. For further information and to register go to www.bdionline.com.

I hope you enjoy this issue and I welcome your feedback. I also welcome those of you who would like to submit articles to this publication.

- Elizabeth Anne “Betiayn” Tursi, Editor-in-Chief

Each October we devote most of our content to public relations. This month we are once again spotlighting the work of Levick Strategic Communications and Jaffe Associates with Levick's annual law firm media performance report and Jaffe's look at a sales and marketing assembly resource tool (SMART), which helps companies keep marketing pieces current and enables them to customize each document for use with specific prospects or clients. It has both an internal and external public relations feel to it. We also have a wonderful article by our Board member, John Hellerman. John takes a rather unconventional look at branding with a slight PR bent to it.

I also wanted to remind you of two upcoming programs, one on October 7th and the other on November 3rd. On October 7th from 12 noon to 2 p.m. Law Journal Newsletters Web Audio Conference Division will present Staffing a Law Firm Marketing Department … Efficiencies and Effectiveness … Size Matters. This Web audio event will focus on how to staff a marketing department. It will be a “soup to nuts” look at law firm marketing departments, how they are built, run and thrive. To register go to www.ljnonline.com. Also on tap is the Business Development Institute/PM Forum program on November 3rd. “Building New Business With Breakthrough Relationships: Relationship Marketing and Business Development in the Professional Services Sector.” This event will take place from 9:00 a.m. to 5:00 p.m. at the Microsoft Customer Briefing Center in New York City. For further information and to register go to www.bdionline.com.

I hope you enjoy this issue and I welcome your feedback. I also welcome those of you who would like to submit articles to this publication.

- Elizabeth Anne “Betiayn” Tursi, Editor-in-Chief