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Differentiating Your Firm With Technology
Law firms were late adopters of information technology. In 1990, when clients were providing all employees with standalone personal computers running DOS and Lotus 1-2-3, law firms were still buying Wang terminals for secretaries and dictation equipment for lawyers ' and many lawyers never expected to touch a keyboard.
Differentiating a firm with technology was easy in those days: The firm simply had to have technology.
Of course, there's little evidence that clients cared much about their firms' technology in those days. In contrast, some clients today will base their choice of law firms in part on the firms' technology. Clients want to know about a firm's technology for reusing and sharing work product (and other information under the general rubric of “knowledge management”). Clients want to know that they can access task, contact and other information through a firm's extranet. And clients want to know that their firms are generally capable of providing the technology that clients need to receive efficient and capable legal services.
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