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A Haven For Straight Talk <b>New Year's Resolution: Kicking the Ad-diction</b>
I have a confession to make: I am occasionally wrong. There. I've said it, and I can move on. I've heard that admitting you have a problem is the first step towards a cure, and so I'm well on the road to recovery. Now it's time for our industry to admit it has a problem and take a similar step towards wellness.
The Problem: Advertising
And it's not just that the ads are so freakishly bad. Some of them still are, but many are getting better. Higher quality production values, better copywriting, actual photographs instead of blatantly cheap-o clip art, etc. Some of you out there have been taking classes, hiring actual designers and working with agencies. I can tell. But the quality of the ads themselves isn't my chief beef.
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