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Media & Communications Corner <b>Media Relations: A Look Back and A Look Forward</b>
It continues to be a great pleasure for the media relations professionals at Jaffe Associates to contribute our viewpoints on the publicity issues and trends that all of you face each day. Since becoming regular columnists for Marketing the Law Firm, we have covered a number of topics that we hope have been educational and even inspirational. Here, we take a look back at these columns and tell you some of next year's topics.
February: How does an attorney get the firm's name into a print or TV piece? We noted that the sheer length of a law firm's name makes it an easy target for the cutting-room floor or the editing wastebasket. Short of looking like a pro golfer and blatantly wearing your firm's name on your tie or jacket, or even painting it on your forehead, what options are available? There are some things that one can do in this competitive legal environment to get your firm's name mentioned, but you are going to have to work for every mention you can get.
April: The large wire services definitely have their place in the world of media relations. They are great for public companies that have to meet SEC disclosure rules. They can send one release that hits all the media points to satisfy the SEC and keep them out of hot water with their shareholders. But we are law firms. So, when you need to reach a targeted group of legal and business journalists with your firm's news announcement, consider a niche wire service, such as www.JLNS.com.
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
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Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
The Anti-Assignment Override Provisions
UCC Sections 9406(d) and 9408(a) are one of the most powerful, yet least understood, sections of the Uniform Commercial Code. On their face, they appear to override anti-assignment provisions in agreements that would limit the grant of a security interest. But do these sections really work?