The Year in Review: Our Look Back and Look Forward

The year 2004 has been my first full year as Editor-in-Chief of this publication. While there have been challenges, there have also been some rewards particularly with my creation of the Law Journal Newsletters Web Audio Division. As its first Director, LJN has presented some of the most innovative and cutting edge topics that impact our profession. We have taken a look at marketing from achieving respect as a marketing leader to a summer session for senior law marketing executives to staffing the department. This month we're presenting our final program for 2004 which will focus on public relations. Coming in January we will take a look at how marketing can impact diversity, recruiting and pro bono. We will also be looking at crisis management avoidance.

In 2004 I also had the opportunity to launch a quarterly Sales Supplement and to create two Special Reports ' one on Women and Diversity and the other on Law Firm Leaders in Marketing. It is my hope that we will continue to offer supplements and special reports that will bring to you, our subscribers, the latest developments in our profession. So now sit back, relax and enjoy the first half of 2004 as I present to you selected highlights of Marketing the Law Firm for the months January through June.