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Your law firm's Web site design has remained static for years. While it may be functional, it's not generating the traffic you originally envisioned, it's not interactive and the overall design is looking a tad dated. You may also not have anyone in-house who can devote the requisite time and effort needed to make the firm's site a productive new business and practice development 24/7/365 marketing tool.
Many law firms still don't understand that a poorly designed Web site can damage the firm's credibility and impair its image. So what's the solution? Seek the services of a Web-crafting firm that will not just be a vendor, but a Web partner and architectural strategist. The Web-crafting firm should first ask senior law firm executives to complete a detailed questionnaire or profile that encompasses these basic elements:
After the profile has been completed, the Web-crafting partner will be able to define your firm's immediate goals and present an effective Web site strategy and design. This will also include setting a realistic budget because there are a number of 'back-end' considerations to take into consideration:
Your Web-crafting partner's proposal should include three physical 'deliverables':
Hopefully, your Web-crafting firm will custom design your Web site, building scripts for newsletters, menu rollovers, and more. Whoever owns the source code for these elements could potentially use it to build other Web sites. While you should reserve the right to access your source code without making subsequent use of it, the legal owner of the source code should be the Web-crafting firm who developed it.
A simple analogy ' while you are the owner of your custom-built house, the architect still has intellectual property rights to the blueprints for the house, preventing anyone else from claiming them as their own and making a profit from them. The same is true for the difference between the source code used to build your law firm's Web site and the actual site itself.
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