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Note From the Editor

By Elizabeth Anne "Betiayn" Tursi
December 27, 2004

Well we're off to another exciting year here at Marketing The Law Firm. I thought that I would give everyone a heads up on this year's “Best Of” competitions. So here's a thumbnail of each competition:

Best of Visual Identity Innovators ' April issue. All entries must be submitted by March 1st. Categories:

  • Most Innovative makeover to reposition a law firm;
  • Most innovative makeover using a logo;
  • Most innovative makeover involving a name change, branding and launch.

Best of Women in Law and Diversity Programs in Law Firms ' July/August Special Report issue. All entries must be submitted by June 1st. Criteria: Women in Law and Diversity programs that impact the bottom line relating to retention, lateral hiring, business development and community outreach.

Best of Law Firm Leaders in Marketing ' October 2005 Special Report issue. All entries must be submitted by October 1st. Criteria: Law firm leaders who genuinely understand the value of marketing and are committed to marketing by personally and professionally supporting efforts of the CMO or Director.

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