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Can Your Firm Serve Small Clients Profitably?

By ALM Staff | Law Journal Newsletters |
January 27, 2005

In one chapter of his 2004 book, The First Myth of Legal Management is that It Exists [see the review], Ed Wesemann argues that small clients disproportionately drain the resources of law firms while providing a disproportionately small contribution to firm profits. He proposes ways to help firms focus on serving larger clients, while also improving the profitability of small clients who stay with the firm.

A&FP: For a book that's downright provocative, The First Myth is a delightful read, Ed.

Ed Wesemann: Thank you. My new book, Creating Dominance: Winning Strategies for Law Firms, is due out in March.

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