Law.com Subscribers SAVE 30%
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
Letter From The Editor
This month's Marketing The Law Firm presents a new column: “Meyerowitz On Marketing” written by Steven Meyerowitz, a regular contributor to this publication. This column will alternate with Andy Havens' column “ A Haven for Straight Talk” which will appear next month. Steve Meyerowitz is President of Meyerowitz Communications, Inc., a law firm marketing communications consulting company that works with some of the largest and most successful law firms in the country. Mr. Meyerowitz specializes in helping lawyers write, produce and place their bylined articles, newsletters, brochures, and other marketing materials, and in integrating publications into a firm's overall marketing program.
I also wanted to bring to your attention a new book. For serious marketing professionals, every day is ripe with new challenge and fresh wisdom. 365 Marketing Meditations: Daily Lessons for Marketing & Communications Professionals is an invaluable companion for this journey. Written by Richard S. Levick and Larry Smith of Levick Strategic Communications LLC, this wonderful book offers a different cogent insight for each day of the year. The daily tips range widely in scope, from strategic planning to media relations, from how to build internal credibility to how to send an email without losing your job. Worried about cost sensitivities? On February 3, we're reminded: Sixty years ago, Pepsi Cola tried to outsell Coca-Cola by being the “cheaper cola.” They have been playing catch up ever since. Market on value, not price. Tempted to dodge the press because one of your partners just bolted the firm? On May 1, we're reminded: Four out of five reporters agree: When you don't return our phone calls, you're saying, “Write whatever you want.” Going to a big meeting tomorrow? On November 30, we're reminded: A business card can be a turning point. What does yours convey? The book is a real career-builder and immense fun as well.
And last but certainly not least, I wanted to make you aware of an upcoming Web audio conference “Crisis Management Avoidance” which will take place on February 11th from 12 noon to 2 pm ET. Moderated by Jason Dinwoodie, Director of Marketing and Communications, Dewey, Ballantine LLP, New York, NY, the conference features a high-profile panel of experts incuding: Lanny Davis, Partner and Chair, Legal Crisis Communications Practice Group, Orrick, Herrington & Sutcliffe, Washington, DC; Special Counsel to President Bill Clinton (1996-1998), Helio Fred Garcia, Founder and President, Logos Consulting Group, Chappaqua, NY, Professor of Management, Stern School of Business, New York University; Mark Tatge Midwest Bureau Chief, Forbes, Chicago, IL; and Joshua Peck, Senior Manager, Media Relations, Duane Morris LLP, Philadelphia, PA. This program will focus on the critical business decisions an organization can make to prevent, mitigate damage from, or recover from an event that threatens its operations or reputation. In ideal circumstances, a plan can be in place before a crisis occurs, and scenarios for managing the impact of the event once it breaks can be implemented. Topics to be covered include:
- Identifying the issues and threats;
- Understanding the predictable intended and unintended consequences;
- Timelines for action; and
- Mitigating reputational harm.
To register go to www.ljnonline.com/alm?conference or call 1-800-999-1916.
This premium content is locked for Entertainment Law & Finance subscribers only
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
- Stay current on the latest information, rulings, regulations, and trends
- Includes practical, must-have information on copyrights, royalties, AI, and more
- Tap into expert guidance from top entertainment lawyers and experts
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
The Anti-Assignment Override Provisions
UCC Sections 9406(d) and 9408(a) are one of the most powerful, yet least understood, sections of the Uniform Commercial Code. On their face, they appear to override anti-assignment provisions in agreements that would limit the grant of a security interest. But do these sections really work?