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I've already lost some of you. That's great. When I can turn off 25% of my readers with just the subtitle, I know that the rest of you will be getting some actual value and not just a bunch of regurgitated, freshman-year marketing pap. Here's the one-sentence version of the article for all of you out there with adult ADHD:
If your firm doesn't have at least one serious blogger for every major practice and industry group, you've got clients who are, at this minute, reading a competitor's blog.
If that doesn't frighten you, get out of the marketing business.
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This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
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