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Letter from the Editor
This month in our regular issue of Marketing The Law Firm we have an article written by one of my favorite Board members Mike Hodes, the Managing Director of Hodes, Ulman, Pessin & Katz, P.A. in Maryland. Mike's article on the value of “talk radio” as a marketing strategy provides an insight into this media form and how to make it work in the world of professional services. In keeping with the theme of the “spoken word,” I am happy to have with us Steve Markman, President of Markman Speaker Management in Massachusetts, a speaker placement firm. We also have our bi-monthly column, “A Haven for Straight Talk” and our regular monthly Media & Communications column. You will note there is a clear communications theme to this issue.
We also have our quarterly Sales Supplement which features articles by Darryl Cross and Andy Havens – in my book two sales and marketing “gurus.”
I wanted to bring to everyone's attention our three Web audio conference events in March from 12 noon to 2 p.m. EST. We're all very excited here at LJN because we believe that these three events are going to be blockbusters. The first of these three programs “Revenue-Focused Leadership: Tools and Techniques for Group Leaders for Accelerating Business Development Activities” will take place on Tuesday, March 15th. This program is targeted to group leaders, marketing partners, department heads, managing partners and marketing professionals. If you are charged with leading the efforts of others to develop more business for your firm, this Web audio conference event is for you. You will hear best practices from visionary, innovative leaders in our profession. This Web audio conference event is not about theories and generalizations. It will reveal the secrets of success of some of the best revenue-focused change agents in our profession. Our panel includes: David Freeman, Esq., Founder and President, Whetstone Consulting; Jami Wintz McKeon, Partner and Chair of the Business and Corporate Litigation Practice, Morgan Lewis & Bockius LLP; Michael T. Reynvaan, Client Relations Partner and Executive Committee Member, Perkins Coie LLP; and Peter L. Scher, Partner and Practice Leader of Government and Global Trade Group, Mayer, Brown, Rowe & Maw, Washington, DC. To register, go to www.ljnonline.com/alm?practice or call 1-800-999-1916.
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