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Is It Forgettable, Or Is It Memorable?

Memorability is what matters most in advertising. To be memorable, the advertising must be credible. Distinct. And most of all, relevant to the self-interest of the audience by which the advertiser wants to be remembered. <br>The question is: Why isn't most law firm advertising more memorable?

10 minute read March 30, 2005 at 01:14 PM
By
Robert Wilson
Is It Forgettable, Or Is It Memorable?

Memorability is what matters most in advertising. To be memorable, the advertising must be credible. Distinct. And most of all, relevant to the self-interest of the audience by which the advertiser wants to be remembered.

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