Law.com Subscribers SAVE 30%
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
Note from the Editor
We have some exciting things going on at Marketing The Law Firm. First of all, and you may have noticed this last month, we have expanded each issue to 12 pages which gives all of our readers more content. It also gives budding and authors an opportunity to take pen to paper or fingers to keyboard and write an article for MLF. We also would like to have those of you who have already contributed articles to think about some new topics and let us hear from you. On the format side, we will be absorbing all of our supplements into this new 12-page format including “Sales in the Law Firm.” Our Best of Competitions are being rolled into the MLF 50. The only exception will be Best of Law Firm Leaders in Marketing that will be published in our September issue. This is not a competition but will be an objective look at law firm leaders who genuinely understand the value of marketing and are committed to marketing by personally and professionally supporting efforts of the CMO or Director. I will be handling all of the interviews for that issue so if you are interested in having the leader of your firm interviewed for this issue, do let me know. Last year we featured seven firm leaders that really make a difference in the lives of law firm marketing professionals. I look forward to receiving your thoughts and input on who should make our list this year.
This month we're very excited about the announcement of the MLF 50. The Advisory Board, which was hand picked based on their experience in professional services marketing and communications, have worked very hard on adapting criteria for this listing and are taking their charge very seriously. The criteria is very comprehensive and while the firms that cover as many aspects of the criteria will have a better positioning on the list, those firms that stand out in one or more of the criteria will be recognized accordingly. This listing is being created with a great deal of thought and attention to detail and content. My only advice to entrants is to really think through the criteria and what you want your firm to convey in those areas. We all look forward to receiving entries from a myriad of law firms. As indicated, the MLF 50 will be published in a special July/August issue.
This issue of MLF is a very good one with a great cross section of topics. We have a wonderful insightful article by John Lamar of The Alexander Group that focuses on using personality testing when hiring a CMO from outside the legal industry. There is also an article by Terry Isner of Jaffe Associates dealing with how to create a brand through advertising. I am personally a big believer in advertising if it's done right and for the right reasons. I have been at the forefront of many ad campaigns … all successful. And just last month, MLF presented some of the “Best of Visual Innovators” ' those firms who understand what the goals are and how to present their firms in a manner that yes, gets results. We also have our regular columns Media & Communications Corner and our bi-monthly column Meyerowitz on Marketing.
This premium content is locked for Entertainment Law & Finance subscribers only
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
- Stay current on the latest information, rulings, regulations, and trends
- Includes practical, must-have information on copyrights, royalties, AI, and more
- Tap into expert guidance from top entertainment lawyers and experts
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?