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Note from the Editor

By Elizabeth Anne

We have some exciting things going on at Marketing The Law Firm. First of all, and you may have noticed this last month, we have expanded each issue to 12 pages which gives all of our readers more content. It also gives budding and authors an opportunity to take pen to paper or fingers to keyboard and write an article for MLF. We also would like to have those of you who have already contributed articles to think about some new topics and let us hear from you. On the format side, we will be absorbing all of our supplements into this new 12-page format including “Sales in the Law Firm.” Our Best of Competitions are being rolled into the MLF 50. The only exception will be Best of Law Firm Leaders in Marketing that will be published in our September issue. This is not a competition but will be an objective look at law firm leaders who genuinely understand the value of marketing and are committed to marketing by personally and professionally supporting efforts of the CMO or Director. I will be handling all of the interviews for that issue so if you are interested in having the leader of your firm interviewed for this issue, do let me know. Last year we featured seven firm leaders that really make a difference in the lives of law firm marketing professionals. I look forward to receiving your thoughts and input on who should make our list this year.

This month we're very excited about the announcement of the MLF 50. The Advisory Board, which was hand picked based on their experience in professional services marketing and communications, have worked very hard on adapting criteria for this listing and are taking their charge very seriously. The criteria is very comprehensive and while the firms that cover as many aspects of the criteria will have a better positioning on the list, those firms that stand out in one or more of the criteria will be recognized accordingly. This listing is being created with a great deal of thought and attention to detail and content. My only advice to entrants is to really think through the criteria and what you want your firm to convey in those areas. We all look forward to receiving entries from a myriad of law firms. As indicated, the MLF 50 will be published in a special July/August issue.

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