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Event Strategy: Ensuring Maximum ROI
You probably have much less time than you wish you had to “do your networking”, so you might as well make the most of it. To ensure maximum return on investment for each event you attend, you'll need to carefully decide which events to attend, how to prepare for them, whom to go with, how to approach people and even what to wear.
Pick and Choose
In choosing your events, it makes sense to focus on the industry your prospects are in, rather than your own. For instance, if you're a small business lawyer, attending an ABA cocktail might not be the best forum for generating new business. On the other hand, if you attend a small business owner's conference such as NABO (National Association of Business Owners), you'll be swimming in a pool of potential clients.
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