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Event Strategy: Ensuring Maximum ROI

By Olivia Fox Cabane
May 27, 2005

You probably have much less time than you wish you had to “do your networking”, so you might as well make the most of it. To ensure maximum return on investment for each event you attend, you'll need to carefully decide which events to attend, how to prepare for them, whom to go with, how to approach people and even what to wear.

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