Have Your Story Straight Before the Reporter Calls

There is acute tension between the do-it-now mindset of media-savvy PR pros and the generally cautious nature of lawyers. Eliminating the tension completely is impossible, even inadvisable. After all, the client's interests are sacrosanct, and overlooking those interests to get some quick press courts disaster. You can alleviate the tension, however, by taking steps to ensure a smooth process before you get that 3 o'clock call.

12 minute read May 27, 2005 at 12:37 PM
By
John Tuerck
Have Your Story Straight Before the Reporter Calls

The call comes at 3 p.m. A business reporter from the local daily wants to know if a lawyer in your firm can comment on a hostile takeover bid of a well-known local company.

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