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Have Your Story Straight Before the Reporter Calls
The call comes at 3 p.m. A business reporter from the local daily wants to know if a lawyer in your firm can comment on a hostile takeover bid of a well-known local company. The reporter sounds harried; her deadline is just 2 hours off.
For a public relations veteran, the call is a catalyst to action. Who's good on mergers and acquisitions? Has she dealt with the press before? Is she available, and can she make the reporter's deadline?
PR pros toiling in law-firm marketing departments, however, have to look before leaping. Is there a chance the firm has represented the local company, even on an unrelated matter? If not, do any of your firm's clients have special sensitivity about the issue? Will the M&A partner in the Dallas office feel wounded if you put the Denver M&A partner in touch with the reporter?
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