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So, you've hired your PR firm, signed a letter of engagement on the dotted line, and put them to work. You sit back and let them get to it, and pat yourself on the back a little. And why not? You've gone through a rigorous process assessing the candidates, finding out which agency's culture fits with your firm's, hammered out the details of budgets, responsibilities, strategies, etc. Quite frankly, you're pooped, and, as far as you're concerned, your job is over, right?
Well …
There's this rosy stage that starts every law firm/PR agency relationship. You both have your goals clearly in mind. You both know what's expected. You both have great hopes for the future.
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This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
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